Premier Motors and Maserati to bring Italian flair to ADNOC Abu Dhabi Marathon

12/3/2018 12:00:00 AM Share this:

ADNOC Abu Dhabi Marathon, today, proudly announced an agreement with Premier Motors naming Italian luxury automotive brand Maserati as the Official Car of the inaugural ADNOC Abu Dhabi Marathon 2018. Maserati joins Emporio Armani EA7 to bring sporty Italian style to the first-ever marathon to be held in the UAE capital.  

In partnership with Premier Motors, the official Maserati dealer in Abu Dhabi, the iconic automotive brand will add a touch of Italian horsepower and striking design, as well as glamour and style, which the UAE and Abu Dhabi have become known for, at the open participation race event on December 7th.

In its official role at the event, the Maserati of SUVs - Levante, will lead the field of elite athletes topped with a clock, from ADNOC Towers Headquarters on the Corniche as they embark on their run around the city. Premier Motors will also supply Maserati Ghibli and Quattroporte vehicles to guide the additional various waves of the historic race.

Aref Al Awani, General Secretary of event organisers Abu Dhabi Sports Council commented, “To have a global brand such as Maserati join us in our marathon journey is a testament to the growing power of sport in the city. As the first-ever marathon to take place in the UAE capital, it is fantastic to have the support of a local business such as Premier Motors and we look forward to working with them to make this event a roaring success.”


Founded in 1914, Maserati’s reputation for ultra-luxury and high performance vehicles has cemented the automotive brand as one of the most iconic and recognisable in the world. Three models from its current range will be on hand in the days leading up to the event enabling the organisers with transporting the world-class elite athletes participating in the marathon when they arrive in the UAE capital.

Commenting on the announcement of the partnership, Jad Elias, Vice-President Maserati, Al Tayer Motors said: “Premier Motors and Maserati have a long record of supporting world-class sporting events in Abu Dhabi. We look forward to witnessing history in the making on December 7th, as the sporty Maserati Levante sets the pace for elite athletes around the city in this inaugural marathon.”

Premier Motors will be displaying the Maserati Ghibli Ribelle at the event, which is a new limited edition from the Trident brand. The new Maserati ‘Ghibli Ribelle’, produced in a limited edition of just 200 cars for the EMEA markets and 21 of those for the Middle East and Africa region, offers owners exclusive design and elegant interior trims sharing a common denominator: the refined, sophisticated “Nero Ribelle” mica colour, which shows off the car’s unique design to exquisite effect.

Maserati joins fellow Italian fashion powerhouse Emporio Armani EA7 as sponsors of the event along with title sponsors ADNOC, supported by Abu Dhabi Sports Council, Tadweer Abu Dhabi Waste Management, AD Sports and Arab USF.

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