Al Masaood Automobiles Nissan and Abu Dhabi Sports Council ink partnership agreement

A sponsorship deal covering top-flight sporting events and activities

Abu Dhabi Sports Council announced the signing of a partnership agreement with Al Masaood Automobiles.

The partnership agreement is part of an ambitious plan to support major sporting events and activities hosted by Abu Dhabi and showcase the capital city as one of the most prominent sporting hubs in the world.

The announcement of the partnership agreement came on the sidelines of Abu Dhabi’s hosting of the World Sports Leaders Summit from 16-17 March at the Convention Centre in Yas Marina Circuit.

The partnership agreement was signed by His Excellency Aref Hamad Al Awani, General Secretary of Abu Dhabi Sports Council and Irfan Tansel, CEO of Al Masaood Automobiles.

The partnership agreement stipulates Al Masaood Automobiles will sponsor and support both global and community events of the sports council’s annual calendar of events.

It includes the Leaders Summit, the FIBA 3X3 World Basketball Tour, ITU World Triathlon Championships, ADNOC Abu Dhabi Marathon, Spartan Worlds as well as community events organised by the Abu Dhabi Sports Council in the capital city, Al Ain and Al Dhafra.

HE Al Awani, pointed out the partnership between the sports council and Al Masaood Automobiles as major sponsorship agreement covering a number of international sporting events in Abu Dhabi in the foreseeable future.

“It’s a strategic partnership in developing and enhancing the success of having the rights to host major international events in the recent past,” he said while expressing his thanks and appreciation in Al Masaood Automobiles’ role in supporting the council’s plans.

H.E. Masaood Ahmed Al Masaood, Chairman, Al Masaood Group, said: “Our cooperation with the Abu Dhabi Sports Council forms part of Al Masaood’s innate support for community-focused initiatives and events. It also reflects the ‘Sports & Youth’ pillar of our Corporate Social Responsibility program designed to engage with our youth and deliver value to the community. We are glad to see a great leap in our long partnership with Abu Dhabi Sports Council, as we bid to support all its events and activities. Undoubtedly, this reinforces our mutual over-arching goal of consolidating Abu Dhabi’s status as a vibrant, global hub for international sporting events.”

Irfan Tansel, CEO of Al Masaood Automobiles, said: “Through this esteemed partnership, we’re very pleased to be building on the long and fruitful relationship that Al Masaood has enjoyed with the Abu Dhabi Sports Council for over a decade. The Council’s shared goal with Al Masaood, which is ingraining sports into the lifestyle of our youth in order to raise healthy generations, has also made our flagship brand Nissan a natural fit in this collaboration. Nissan has a long legacy of promoting sports as the common language between nations, and supporting global sporting events and athletes. Through our joint efforts, we will provide our nation’s youth as well as other segments of society an opportunity to be involved in diverse sporting activities, as we look forward to making a tangible, positive impact on the Abu Dhabi community.”